SimpleShoot Media is a real estate photography company based in Bountiful Utah. They wanted a new brand identity that was fresh and made them stand out from their competitors. The brief was, 'crisp and fluffy' and using a light blue, which I took as wanting something classy, timeless and simple but also airy and inviting, and unique. For the project I started out with researching the competitors, then starting with many comps and sketches. I then showed the client three different options to choose from and we could modify the designs from there. Within the three options I gave them one that was in their comfort zone, one that was out of their comfort zone and finally one in between.